Agent Triple P had never heard of actress Jaimie Alexander until she appeared at the Thor premier this week in this extraordinary Azzaro dress. Publicity objective triumphantly achieved, as only such a striking frock can do. Lots of snide comments from female fashion commentators of course but that is because none of them could carry it off.
We thought the similarly revealing Gwyneth Paltrow one earlier in the year was a bit manky but that's because we think Gwyneth Paltrow is a bit manky. Miss Alexander carries hers off brilliantly, however, and it is very revealing indeed. Paltrow looked desperate but Alexander looks elegantly erotic.
In fact it is a perfect exemplar of original Star Trek costume designer William Ware Thiess' titillation theory that "the degree to which a costume is considered sexy is directly proportional to how accident-prone it appears to be".
Andorran-owned French fashion house Azzaro was founded by Franco-Sicilian designer Loris Azzaro (1933-2003) in 1962. This dress heads up their Spring/Summer 2014 collection. Azzaro was quoted as saying when talking about his approach to dress designing that “the right dress must make the man want to tear it off”. He would have approved of this, we suspect.